Pabst Blue Ribbon Illustration

Pabst Blue Ribbon beer can illustration submission.

Two words behind this design: “Wildest Imagination”. I tend to over think my work way too much. I try to exert too much control over it. To the point where I become unproductive or uninspired because a piece feels too intimidating to begin creating. I get overwhelmed. So I tapped into my inner child and came across an old, chaotic doodle I did back when I was 12 years old with a friend. I took that chaos and started illustrating. Less thinking. More doing what first comes to mind and working with it. This is the result - and I had so much fun doing it.